Like most modern consumers, I care about value and convenience. Price is also a big deal for me because the one thing I can’t stand is buyer’s remorse. And when a store fights for my business by ensuring I get the best value for my purchase, I become that store’s biggest fan.
The idea to launch sirch came to me while I was in a long line at Toys-R-Us buying a toy for my son. While I was waiting for my turn to pay, I used my ever-present mobile to scan the item and found that the toy I was waiting in line for was cheaper at a competitor 10 minutes away, including Amazon. So, I was faced with a few decisions.
Do I wait another 10-15 minutes in line?
Do I jump in my car and head to the competitor?
Do I go home and buy it online?
It wasn’t a hard decision and it synced up with my No-Remorse value. But why did I have to do that?
From Buyer’s Remorse to Buyer’s Delight.
What if Toys-R-Us had the ability to keep me in their store and sell me that item?
What if I could use their free WiFi instead of my data plan to go online?
What if I could compare prices and products and get reviews that help with my choice?
What if Toys-R-Us allowed me to showroom by seeing all of the outside prices, but also competed on price by adjusting to them?
What if I had the option to buy the toy using my digital wallet instead of waiting in a long line?
Would I have walked out? Not a chance.
In fact, I would be telling everyone I know about an in-store shopping experience that is lined up with how I want to shop today. I’d be sharing about an experience where I actually satisfied that nagging feeling of “can I get this at a better price?” That’s an experience worth talking about!
Why I started sirch
I love shopping – it’s what I do when I want to recharge and be in the real world – and I’ve noticed that retail is changing drastically and quickly. And with change comes pain.
I asked friends and family if they had similar experiences and each person told me that they did. The outdated retail experience was pushing them to do more online searches and shopping. From TVs and furniture to shoes and toys, everyone was doing what I was doing. Why? Because most consumers want to be sure they’re getting the best price. And since trust in retailers is at an all-time low, consumers like me are finding other ways to control their own experience.
That’s when I spoke to a few highly skilled friends and we began to reverse engineer my experience into a solution that would allow retailers to provide the modern shopping experience. What does that look like?
The modern experience is about connected empowerment. More and more people are connecting and finding what they need to ensure they feel better about how they spend their money. There are so many options and this leads to shoppers having the ability to buy under their own rules.
The modern experience is about the right information, at the right time, in an easy to use process.
We believe retailers do not have to fight against showrooming. We believe the next step for brick and mortar retail is to embrace and extend the practice in order to take the in-store experience to the next level. We believe that retailers don’t need to compete on price alone, or race to the bottom.
And retailers don’t need to build another app. The last thing consumers want is yet another shopping app to download. Please! We are certain that consumers want an in-store experience that makes them feel they made the right choices. They want to be delighted through speed, empowerment and design.
Where do we go from here?
At sirch, we have embarked on building a revolutionary retail solution that empowers retailers to provide the modern shopper with the most engaging in-store experience they’ve ever had. With sirch, shoppers will never feel buyer’s remorse because they will always know what the market is doing and make the best choice for themselves.
For retailers, sirch is the next big thing for managing in-store foot traffic, connected shoppers, competitor pricing and consumer insights in real-time. It’s all about protecting margins and relationships with customers.
This is just the beginning of our journey. We’re just getting going. Stay tuned for more exciting shopping conversations!
Latest posts by Terry Sylvan (see all)
- Walmart Validates sirch.co - March 25, 2014
- A Funny Thing Happened While Waiting In Line at Toys-R-Us - March 11, 2014